Radio Advertisement

We intend for our radio advert to be broadcast on XFM at 16:15pm. We have chosen this time as this is when our target audience will be on their way home from school or are already home, this will mean that they will be most likely to hear the podcast. We also chose this time slot as this is during 'Dave Berry's' broadcasting time, this particular presenter is quite young and he is the most likely presenter to attract a youth audience. He tends to include things which would attract younger people, and hence our target audience, such as celebrity gossip and new music. XFMs 'rock and roll' reputation means that it would appeal more to younger people who are interested in non-conformist sports and activities such as skateboarding - unlike radio stations such as 'kiss fm' or 'heart' as they tend to appeal to a more mainstream audience, and for this reason, we have decided that XFM would be the ideal station for our podcast. 

We have also chosen to use "the motorbike song" as the music for our radio advert. We found this fitting as it was indie, upbeat music, which we found fit in with the tone of our documentary.