Publications suitable for the advertisement of our documentary

I think that a relevant magazine in which we could advertise would be Sidewalk Skateboard Magazine. I think that this would be appropriate as it is a magazine based on skateboarding, and so it will inevitably have a readership of skaters who would be interested in our film. It also has a target audience of primarily male teenagers, as does our documentary. The ideology of the readers of the magazine would also be similar to the ideological standpoint of our target audience, as they are of the same age, gender, social class and have a considerable interest in skateboarding, as is required for our target audience. Advertising in Sidewalk Skateboard Magazine would help us reach our target audience and encourage more people to watch our documentary as the readers of the magazine would inevitably be interested in a documentary about skateboarding as they themselves have a keen interest in skateboarding.

Another magazine which I think may be relevant for the advertisement of our documentary would be Kingpin Skateboarding. This will be appropriate for many of the same reasons as Sidewalk Skateboard Magazine - it is a skateboarding magazine. Kingpin Skateboarding will also appeal to a slightly older target audience as well as our intended target audience. This may widen our circulation as some older skateboarders may well be interested in our documentary.

I think that we could also advertise in a liberal newspaper such as The Guardian as although the audience is very different, they appeal to left wing liberal interests and have considerable youth readership, and although the readers may not be interested in skateboarding, they may be interested in watching our documentary because of the positive message which it transmits about youth today.