My A2 print advert for our documentary was made using digital technology in the form of photoshop. I used the idea of polaroid pictures and applied this to my advert, I also incorporated generic ideas of "the road" and the freedom which this symbolises for skaters. I think that the utilisation of this idea and its application to my print advert through photoshop is creative. However, I do not think that photoshop developed my creativity because although it enabled me to express and produce this idea into a media text, it did not give me the initial idea and without digital technology I would have still had this creative idea. Even though I would not have been able to express and produce this idea, the creativity of the idea would still have been present as an idea, although this would not have been tangible as my print advert is, it would still have existed as a creative idea. Photoshop gave me the tools to express creativity through digital technology. Photoshop has enabled me to articulate a manner of creativity in an easy way, and I think that having the tools to express creative ideas will inevitably increase creative potential. p
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