Because our target audience are young people, teenagers to mid 20s, I thought that advertising it in the Metro newspaper would get us good publicity. Because it is mainly aimed at young adults and above, teenagers would also read it, as they are becoming more mature and independent. Even though our documentary is focused on skateboarding and the skateboarding community, advertising in the metro would let us expand our target audience and expose people positively to skateboarding, people who may have only heard the negative stereotypes before. Also the metro is a free newspaper which would allow us to get the message out to as many people as possible, including those who enjoy skateboarding who may not buy an expensive skateboarding magazine, but would still be interested in our documentary.
Shona
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